The Walking Dead launched a massive viral campaign, the Spread the Dead contest. When you register, you receive a unique url. Share the url through Facebook, Twitter, etc. The people with the most clicks on their link win prizes. The Walking Dead communicates to its fans through Facebook, Twitter, and an email newsletter. Also available on their site is a message board, a blog, and a room where people can watch the show and chat live on line.
Social networking has taken on an important role in the decisions we make when we choose our media, whether it be TV, movies, music, or anything else. Viral marketing campaigns spread information through the Internet, like advertisements, promos, and even contests. People can easily interact with others through online social networking. We don't even have to wait for the episode to be over before people start talking about it on the Internet. Word of mouth communication has become a powerful tool over the last few years, and AMC has used it well in promoting The Walking Dead.
John Byrne
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